OPPO donates Sydney skyline to say thank you to essential workers

OPPO is giving up its advertising space on the Southern Hemisphere’s largest billboard to honour essential workers instead.

The iconic billboard located on Sydney’s Anzac Bridge, which costs upward of $250,000 per month to rent, would have promoted OPPO’s upcoming product launches, but has been donated by the phone brand to recognise essential workers.

Spanning 200 metres, the billboard will sport a mosaic made of the faces of the essential staff working across the country to keep Australia running during the COVID-19 pandemic.

To create the message #AnEssentialThankYou on the city skyline, Aussies are encouraged to nominate an essential worker and upload a photo of them to www.anessentialthankyou.com.

Moving beyond healthcare workers, OPPO encourages supermarket workers, teachers, cleaners, aged care and childcare workers, and anyone else braving the current climate to submit themselves for inclusion.

Submissions are open until 9am AEST Tuesday April 21.

Anula Wiwatowska

Offsite Editorial Lead | Instagram

Anula is the Off-Site Editorial Lead for WhistleOut Australia, and an award winning tech journalist. She has been writing about the Australian telco industry, and consumer technology for over five years, and has been known to tell her Uber driver which phone they should upgrade to next.

Read full bio