Now is the worst time to buy a new iPhone

If you're thinking about picking up a new iPhone, you may want to hold off a little longer. Right now is a terrible time to buy the fruitiest handset.

Apple is expected to reveal the iPhone 17 family on September 9, according to sources from German phone providers cited by iphone-ticker.de. Converted to AEST, that would suggest a reveal event in the early hours of September 10 for anyone who wants to play along at home. Bloomberg has also reported that the iPhone 17 will be announced during the week of September 8.

Pre-orders would then start on September 12 ahead of a September 19 release, which fits with Apple's typical trends.

Rumours suggest Apple will introduce a thinner and lighter iPhone 17 Air this year, instead of an iPhone 17 Plus. Other expected changes include a 120Hz display on the standard iPhone 17, a redesigned camera island with an upgraded telephoto lens on the iPhone 17 Pro and iPhone 17 Pro Max, a new chipset, and more durable glass. 

Even if you're not interested in buying an iPhone 17, the new launch of a new handset means current models will get cheaper. Last year, Apple cut the price of the iPhone 15, iPhone 15 Plus, iPhone 14, and iPhone 14 Plus the same day it announced the iPhone 16 family. It discontinued the iPhone 15, iPhone 15 Pro Max, and iPhone 13 at the same time. 

This year, we're expecting Apple to slash prices on the iPhone 16, iPhone 16 Plus, iPhone 15, and iPhone 15 Plus. The iPhone 14, iPhone 14 Plus, iPhone 16 Pro, and iPhone 16 Pro Max are all likely to be discontinued. If this is the case, they won't get official price cuts, but we'll almost certainly see some solid deals as retailers try and get through the last of their stock.

Looking for a new NBN plan?

These are the most popular NBN 50 plans with WhistleOut users this week:

#1	amaysim Editor's Pick	amaysim All Fixed Line nbn® Editor's Pick NBN50 All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Includes $40/mth off for the first 6 months ($30 NBN Black Friday Offer + $10 Standard Intro offer), then $85/mth. Ends 30.11 $45/mth for first 6 months, then $85/mth Min. cost $45 Go to Site	$45/mth for first 6 months, then $85/mth Min. cost $45	Go to Site
#2	Dodo	Dodo All Fixed Line nbn® nbn50 Unlimited Plan All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Incl. $30/mth discount for 6 months based on the standard price $87.99/mth*. Ends 08.12.26. T&Cs apply. $57.99/mth for first 6 mths, then $87.99/mth Min. cost $57.99 Go to Site	$57.99/mth for first 6 mths, then $87.99/mth Min. cost $57.99	Go to Site
#3	Superloop	Superloop All Fixed Line nbn® Extra-value nbn50/20 All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Incl. $20/mth off for 6 months! $69/mth for 6 mths, then $89/mth + Bundle & Save $69/mth for first 6 mths, then $89/mth Min. cost $69 Go to Site	$69/mth for first 6 mths, then $89/mth Min. cost $69	Go to Site
#4	Belong	Belong All Fixed Line nbn® NBN Standard Plus – Unlimited All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Includes $22 off for 12 months - $69/mth for first 12 mths, then $91/mth (Offer ends 30.11.26) + Free $80 Mobile SIM $69/mth for first 12 mths, then $91/mth Min. cost $69 Link not supplied	$69/mth for first 12 mths, then $91/mth Min. cost $69	Link not supplied
#5	Tangerine Telecom	Tangerine Telecom All Fixed Line nbn® Value Plus NBN 50/20 All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Includes $25/mth off for the first 6 mths, $64.90/month for first 6 months, then $89.90/month. $64.90/mth for first 6 mths, then $89.90/mth Min. cost $64.90 Go to Site	$64.90/mth for first 6 mths, then $89.90/mth Min. cost $64.90	Go to Site
#6	TPG	TPG All Fixed Line nbn® nbn50 Unlimited Plan All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: $69.99/mth for first 6 months, then $89.99/mth. T&Cs apply. $69.99/mth for first 6 mths, then $89.99/mth Min. cost $69.99 Link not supplied	$69.99/mth for first 6 mths, then $89.99/mth Min. cost $69.99	Link not supplied
#7	Aussie Broadband	Aussie Broadband All Fixed Line nbn® Value nbn - Unlimited All Fixed Line nbn® nbn® 47/18 Mbps Unlimited Data Deal: Includes $25 off for the first 6 months. Promo code SPRING25. $95/mth after promo ends 15.11.26 $70/mth for first 6 months, then $95/mth Min. cost $70 Link not supplied	$70/mth for first 6 months, then $95/mth Min. cost $70	Link not supplied
#8	Flip	Flip All Fixed Line nbn® Unlimited Family nbn50 All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Incl. $16.90/mth off for 6 months - $68/mth for first 6mths then $84.90/mth. New customers only. Ends 30.11.26. T&Cs apply. $68/mth for first 6 mths then $84.90/mth Min. cost $68 Go to Site	$68/mth for first 6 mths then $84.90/mth Min. cost $68	Go to Site
#9	Kogan Internet	Kogan Internet All Fixed Line nbn® Silver Unlimited All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Incl. $11/mth off for 12mths. $69.90/mth for first 12 months then revert back to $80.90/mth. Offer available until withdrawn. $69.90/mth for first 12 mths, then $80.90/mth Min. cost $69.90 Go to Site	$69.90/mth for first 12 mths, then $80.90/mth Min. cost $69.90	Go to Site
#10	iiNet	iiNet All Fixed Line nbn® nbn50 Liimitless All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Includes $20/mth off for 6 mths – $69.99/mth for first 6 months, then $89.99/mth. Use code SAVE20FOR6 $69.99/mth + $10 Upfront for first 6 mths, then $89.99/mth Min. cost $79.99 Link not supplied	$69.99/mth + $10 Upfront for first 6 mths, then $89.99/mth Min. cost $79.99	Link not supplied

Sorted by popularity, based on user clicks from last 7 days

See More Plans ~ Last Updated 6/11/2026

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Alex Choros

Managing Editor + Group Telco Editor | X | Instagram | Threads | LinkedIn

Alex Choros is the Managing Editor of WhistleOut Australia and an award-winning journalist. He's been writing about consumer technology for over a decade and is an expert on the Australian telco sector, to the point where he knows far too many phone and internet plans by heart. In addition to leading the WhistleOut editorial team, Alex is responsible for ruining the office Sonos with his troubled taste in music.

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